If there is one thing no one will ever forget about 2020, it is Covid-19.
The novel Coronavirus has had far-reaching ramifications on businesses. It has changed the way businesses operate and the way people shop. It has forced businesses to build an online presence. In short, it has changed the business landscape.
As the pandemic continues to impact the world, the stakes are high for businesses especially small and medium enterprises (SME). Whether you are a small business, a big brand, or a thriving enterprise, you need a strong online presence. In today’s article, we will discuss all the reasons why an online presence will do wonders for your business. You wouldn’t want to miss out on the amazing benefits of having an online presence!
First things first…
Let’s talk about the power of online presence for a business.
Before the pandemic reared its ugly head, many businesses believed that an online presence meant nothing more than a website and an email address. The early days of lockdown had a massive impact on businesses. According to a recent report, 41.3% of businesses were closed temporarily, while 1.8% of businesses were closed permanently due to Covid-19.
At the same time, Amazon CEO Jeff Bezos recently became the first person to see his finances reach $200 billion. Walmart posted record online sales during the pandemic. Zoom saw its all-time high when its revenue rose 355% in just one quarter.
This is the power of having your business online.
We know that Amazon, Zoom, and Walmart are big names in business and technology. For online presence, size doesn’t matter. A business of any size can earn more revenue, increase its ROI, extend its reach, and keep thriving in the toughest times by operating online.
5 Reasons Why Your Business Needs an Online Presence
Here are the top 5 reasons why having your business online is essential during Covid-19.
1. Your Customers are Online
91% of consumers turn to the internet to find a product or service. 65% of those consumers trust that information.
Since the outbreak of the pandemic, people have been staying indoors, avoiding public places, and staying away from crowds. But they haven’t stopped shopping. The only difference is that Covid-19 has changed how, when, and where people shop.
All you need is to move your business and spend on digital real estate.
With an online presence, you can reach out to your customers, talk to them, and build a good relationship with them.
Social media marketing is an excellent way of building relationships with your customers. When you communicate with your customers regularly, you will know exactly what they want. You can answer any questions or problems your customers face. You can also hold live webinars to engage with your customers.
With an online presence, you can provide them with the information they are looking for and funnel them into a buying cycle. Email marketing is one of the most effective ways of communicating with customers. It doesn’t just attract new customers, but it can also help you keep old customers hooked.
2. You Can Start Marketing with a Low Budget
Online marketing is not cheap. Moving your business online may sound easy to many people, but it requires a lot of work. to do it right, it is better to hire experts who can help you build your brand strategy, design a great website, manage your social media, run paid advertising, and boost SEO for you.
While this may sound a lot, it is possible to find online agencies that offer cost-effective solutions. This reduces the cost of hiring employees to work on your online presence. Therefore, by spending a low budget, you can reach a massive audience.
3. You can Tap into A Bigger Market
With a traditional brick and mortar business, the market is quite limited. It is only the customers who can easily visit you. On the other hand, when your business is online, the margin of growth will be unlimited.
With an online presence, millions of people can visit your business without having to leave the comfort of their homes. Everyone is on the Internet and if you aren’t, you are missing out big time! Many modern customers don’t like it when they can’t find a business online.
With content marketing, you can target the audience you want and attract traffic to your online store or website. Social media marketing is also a cost-effective way to drive thousands of users to your website.
With an online presence, you can tap into any market you want. If you want to reach out to the global market, having your business online is the best way to do that. With an online shop or a website, you can sell your products and offer your services to billions of people.
4. You can increase your ROI
With an online presence, advertising and marketing become very easy. Thanks to online platforms, you can safely say goodbye to traditional forms of advertising, marketing, and selling.
You are not just building a website; you are building your brand.
You can easily show your products and services to thousands of people. For example, you can build a portfolio or add testimonials from your clients on the website. You can showcase your products in short video tutorials. If you do not display your products online, a huge percentage of your potential audience will not even know that you exist.
Now, your sales aren’t at the mercy of your salesmen. Now, there is no need for a customer to walk into your office to find out about your products. With a few clicks, they can learn everything about you. In a few clicks, you can make sales, earn more profits, and multiply your revenue.
5. Stay Open All the Time
A huge disadvantage of traditional businesses is that they stay open for a limited period to a limited number of people.
Macy’s online store had a sale on Christmas eve- another on Christmas day- a special deal the next day- and then another… Online businesses don’t shut down for holidays or even for lockdowns. You can warn your customers about delayed deliveries, but you don’t have to close the business because of the pandemic.
Your online business will stay open 24/7. Your online presence works as an extension of your business that never sleeps. With an online website or store, your customers can shop whenever they want to. You don’t have to be present for the transaction to occur. Your e-commerce platform will handle it all for you while you sleep!
If you are utilizing multiple online platforms, you can tap into a huge audience and attract thousands of new customers. Your brand’s visibility increases drastically.
Who Should Have an Online Presence?
The answer to this question in one word is everyone.
Whether you sell seafood or t-shirts, you must have an online presence.
When a potential customer wants to purchase fish, he or she will probably search for “the best fish near me.” If you are targeting this keyword, your company’s website will be listed in the search results. The customer will browse through your website and might just hit the purchase button if he is satisfied.
If he has any questions, he can scroll through the FAQs and get an answer to those queries. Furthermore, if your potential customer is apprehensive about your seafood, he may scroll through the social media pages linked to your website to read testimonials of other customers. And voila! You have a new order waiting!
If you want your business to grow, going online is your best bet. No matter what your niche is or how hard you try to convince yourself that you don’t need to go online, there is no denying that an online presence is crucial. If you don’t do it, your competitors will.
An online presence will help you grow your business while you sleep!
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